Category: Marketing and Advertising

Premium B2C lead generation experts and methods by Viplove Bhojwani: Create A Content Strategy That Accounts For Your Goals – When you have reached this stage of your planning process, it’s finally time to create your content strategy. All of your content, whether it’s a blog post, an infographic or a video, should tie-in with your goals and business plan. Ideally, you should also consult your audience personas and competition research when planning your content. Most digital marketing agencies create content buckets at this point, where they document potential ideas that they can draw from when creating content for each day or week. Some of them even create detailed social media content calendars and place ideas in them in advance. Once you have your content strategy planned, it’s time to create a budget, decide on resources and assign roles to members of your team. Part of your resources should also be dedicated to monitoring the progress of your plan as it is executed. See a lot more details on https://www.quora.com/profile/Viplove-Bhojwani-2.

The Power of Blogging – If you don’t have a blog, stop now and create one. With the help of WordPress, for example, you can have a visually appealing blog up and running in no time, and for free. Once your blog is populated with high quality posts, those that prove your expertise, you can do a bevvy of things, and we’ve had great luck with all of these tactics to drive inbound links: Link out to companies that you want to receive a link from. Make it known to others that you are linking to them from your blog (a simple email will do). Conduct interviews with industry professionals, knowing that they are likely to link to it from their website or blog. Create an infographic from a survey you do or from outside surveys to illustrate a point. Write case studies that detail the success of your clients. Write an in-depth book review.

Viplove Bhojwani has a diverse work experience in various roles and companies. They started their career at ERPINNEWS in 2014 as a Digital Marketing Manager, where they worked until January 2019. During their time there, they were also appointed as the Head of Content & Marketing, where they were responsible for developing digital strategies, managing the website, and improving the brand image. They utilized their expertise in SEO, PPC, and social media marketing.

LinkedIn Sales Navigator has emerged as a popular tool for B2C professionals seeking to enhance their prospecting and lead-generation efforts. However, it’s essential to understand both the limitations that come with relying solely on LinkedIn Sales Navigator and the advantages it offers as a B2C database solution. In this blog, we will explore the common pitfalls and misconceptions, while also highlighting the strengths of LinkedIn Sales Navigator and how businesses can maximize its potential.

In 2016, Viplove Bhojwani joined MarketSquads as the Director of Sales and Business Development. They held this position until October 2020 when they became the Chief Executive Officer. They are currently still employed at MarketSquads. Additionally, in 2020, Viplove Bhojwani became a Business Partner (EMEA) at Experiment 27: Marketing for Mobile App Development Agencies. With their experience in digital marketing, sales, and business development, Viplove has acquired a diverse skill set that positions them well for future career opportunities.

Viplove Bhojwani obtained a Master of Business Administration (MBA) degree with a specialization in Marketing from Harvard Business School, where they studied from 2013 to 2015. They then acquired additional certifications and education from various institutions. In 2017, Viplove attended the HubSpot Academy and received a certification in Inbound Marketing. They also obtained the Content Marketing Certified certification from the same institution.

In the same year, Viplove Bhojwani completed a course in Email Marketing from the HubSpot Academy. Additionally, Viplove acquired several certifications from different online platforms. In 2019 and 2020, they earned certifications such as Learn LinkedIn Sales Navigator and Jonah Berger on Viral Marketing from LinkedIn, as well as Time Management Fundamentals and Professional Networking from Lynda.com. They also obtained various certifications in digital marketing, including Google Analytics and advertising on Facebook and LinkedIn. Viplove’s education history demonstrates a strong commitment to continuous learning and professional development in the field of marketing.

Let’s be honest, B2B sales can sometimes feel like trying to solve a Rubik’s cube while riding a unicycle – a challenge not for the faint of heart. But, what if I told you there was a tool that could make your sales journey smoother than a buttered-up slip ‘n slide? It’s time to pull back the curtain and introduce you to ChatGPT, the AI-powered virtuoso here to revolutionize your B2C sales experience. What on Earth is ChatGPT? Before you start scratching your heads and asking, “What in the world is ChatGPT?”, let me set the stage. Imagine having your own personal assistant, minus the coffee runs. Instead, it specializes in brewing up creative responses, pitches, and even whole conversations. It’s the genius lovechild of AI and language, designed by the boffins at OpenAI. And no, it’s not a robot sent from the future to take our jobs. It’s a tool that’s going to make B2C sales a whole lot more fun and fruitful!

Shena Field or the upsurge of a creative personal brand expert: An Artistic Prodigy: Shena Field’s journey didn’t begin in a marketing agency or a design studio. Instead, it blossomed in the lively, artistic terrains of Key West, Florida, where she was born to a dance sensation and a jazz drummer. By the age of four, she was already captivating audiences with her stage presence and innate dance talent. In her teenage years, she pivoted from dancing to modeling, landing on glossy magazine pages and turning heads on fashion runways—all while mastering the art of written expression through published poetry. Find extra details on Shena Field.

Shena possesses an unparalleled gift for visual interpretation and personal image optimization. Drawing from a rich tapestry of art education; professional experience in theater, dance, modeling, and styling, she uniquely blends authenticity with artistry. Her mission is to communicate a personal brand’s identity with stunning visual concepts. Simplifying the burden of brainstorming innovative creative ideas and coordinating the moving parts of each project. Shena works so her clients don’t just stand out—they radiate.. Making the invisible, visible.

In the lively streets of Key West, Florida, amidst jazz and dance, Shena Field began her journey. Born to a spirited dancer and a jazz drummer, her life was framed by creativity. Shena’s experiences span the beaches of Florida, New York’s streets, Pennsylvania’s calm, and Puerto Rico’s culture. This blend shaped her diverse career.

From dancing at four to gracing fashion runways by fifteen, Shena’s ascent was remarkable. Along with modeling, she penned poems, getting published twice as a teenager. But beyond the spotlight, she was a passionate theater actress.

Art school beckoned next, where Shena immersed herself in creativity. However, her flair for aesthetics drew her to retail. She curated visual stories for The Body Shop and effortlessly transitioned to personal shopping.

Her journey further encompassed conceptualizing for photographers, mastering makeup artistry, and imparting her aesthetic wisdom. Even while focusing on family, her heart remained with art and style.

Now, as she dives back into image consulting and creative direction, Shena’s diverse experiences distinguish her. Every aspect of her history, from theater to modeling, lends a unique touch to her present work. In Shena’s realm, brands don’t merely stand out; they radiate unmatched luster.

A testament to her impact: “With Shena, the impossible transforms into art.” Her vision goes beyond the usual, spotting potential in subtleties, making every hurdle an opportunity for a masterpiece. For Shena Field, the unseen claims the spotlight.

Personal branding trends for 2023 : The essential leadership style moves drastically toward inspiration and coaching built on a foundation of emotional intelligence. Self-awareness is one of the most important skills for leaders, whose roles will undergo tremendous evolution. Effective management will mean becoming so much more than a results-driven keeper of productivity and execution. The new, modern leader will be described with words like compassion, empathy, humility, vulnerability, caring, inclusivity. We’ll start to see more of these “human” attributes in job postings, on resumes, in LinkedIn profiles and in leadership development programs that focus on the human side of business.

LinkedIn has become one of the most powerful tools for personal branding, and is a must-have for anyone looking to establish a strong online presence. To make the most of LinkedIn, create a complete profile that showcases your skills, accomplishments, and personality. Make sure to regularly post updates, articles, and other content that demonstrates your expertise, and engage with your network by commenting on posts and responding to messages.

High quality digital marketing online education with MarketingSpaces: Your foundations are in place. Your marketing and sales pipeline has been built – and you’re confident it’s leak proof. Now, run it. Turn it all on. And wait. Wait to see where those cracks appear. Correct them. Improve them. And watch as the results come in. As you double your marketing impact. And then one day, you will realise: we know what marketing to do, when and why and we have set up the system to do it. We’re getting the results we want. And this all feels so easy and right. Discover extra info on marketing coaching.

A research paper AdsRunner came across shows that global digital ad spend grew by 31% in 2021 and it is estimated that will grow by another 17% to hit $515,277 Billions in 2022. This shift to the online space and associated increase in advertising has, however, have led to a downside of much higher competition and higher advertising costs for many players. Following this trend, more retailers have closed their physical stores and have shifted their focus online. Together with this, businesses have allocated more of their marketing budgets to digital advertising and are seeing unanticipated boosts in revenues as a result. Some of these businesses are also many of the leading brands with excessively high advertising budgets. This should be a signal to smaller operators who can be confident that if the bigger players are seeing an opportunity, then that is also open to smaller businesses too.

Utilize a blog as a content marketing strategy, so that other people can also reach your store through indexed content. You can create content that is formative, such as guides, tutorials, data, manuals, recommendations, advice, and all those ways in which you can educate your audience on aspects related to your sector. You can also generate content that appeals to the emotions of users, as this helps establish a good connection between the audience and your brand. One of the most effective techniques to communicate and achieve engagement with customers and potential customers is email.

There was a time when backlinks were the go-to thing for SEO. Thankfully, things have changed and Google has started placing more importance on contextual links. Links that are embedded within your content and point to contextual text and information are valued. It will give you more traffic, visibility, credibility and authority. You can earn more contextual links by doing the following: Guest blogging, a powerful link building strategy; Getting links from high authority sites that focus on your niche; Attaining editorial links from well-respected magazines like Entrepreneur, Forbes, Inc Magazine; Getting your leadership team interviewed by relevant magazines; Finding broken links on high-quality websites and replacing broken ones with your contextual links.

Why China dropshipping? China is the largest coal producer in the world with a production of 3.89 billion tons in 2014. The country has the third largest coal reserves in the world, behind the United States and Russia with some estimates claiming the reserves can sustain the country for more than a century. The largest open-pit coal mine in China is situated in Haerwusu and has an estimated 1.73 billion tons of coal reserves. Majority of the coal is consumed domestically with China being the world’s biggest coal consumer, with an annual consumption of about 3.2 billion tons. China is also a global leader in the production of non-metal minerals. The country has an annual production rate of 97 million tons of phosphate rock. Other valuable minerals produced in China are tungsten, copper, tin and iron ore among others.

Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.It’s a great opportunity for your followers to get to know your brand better, or get more information about your products. On the flipside, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of.

Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. Read extra information on https://marketingspaces.co.uk/.

Although a new investment can be daunting at first, hiring a dedicated professional to manage your social media marketing and create effective and engaging content will save you time and money, while growing your business exponentially in the long term. If you’re ready to reach global audiences, create lasting relationships with your customers, and develop a loyal fan base, start a conversation with the experts at Agency Partner Interactive today! API offers an array of affordable marketing Which social media platform you will use will depend on the type of audience you want to reach. For example, according to Pew Research, Instagram is best for reaching audiences between the ages of 25 and 29, while those 65+ can be best achieved through Facebook. Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. For an effective affiliate/influencer relationship, try to work with an individual who is well-known and respected within your industry. They can create content promoting your business or product and share a link to your website. Every time a sale is completed, or a link is clicked, the influencer/affiliate will receive a kickback.services, and we’ll customize your social media marketing strategy to accelerate the growth of your business and deliver actual results.

Most e-commerce founders don’t expect to spend most of their time picking, packing and shipping orders. Of course, they can outsource their order fulfillment to Amazon FBA or a boutique e-commerce fulfillment, like ShipMonk, for convenience. However, the dropshipping model allows a hands-free fulfillment as the whole process of packing and shipping lies in the hands of the wholesaler or manufacturer.

Customer service for luxury brands trends today by Barbara Jarabik: Luxury retail no longer means wrapping an item in elegant, branded packaging. It is being redefined by evolving customer expectations and influenced by escalating CX standards in specific regions of the world, such as the Middle East, where remarkable customer service is embedded in the culture. Luxury retailers have always been ahead of the game in personalised customer experience – offering one-to-one service and personalised communications is intrinsic to their strategy to attract and retain customers. But the emergence of ‘new luxury retail’, with its new community of consumers, brings new attitudes, motivators, and standards for luxury retail brands to meet – and the race is on for market share.

According to Hungarian-British entrepreneur Jarábik Barbara the luxury retail industry has remained extremely resilient and continues to bounce back and reinvent itself in 2023. The industry is riding on current trends with cutting-edge technology to entice a younger clientele. Let’s take a closer look at the most important luxury retail trends for the year ahead. The luxury sector saw growth of around +19% during the first quarter of 2022, compared to the first three months of 2021. Demand for high-end products shows no sign of weakness, despite a poor economic climate exacerbated by the war in Ukraine and ongoing uncertainties. The market is expected to surpass 305 billion euros this year thanks to strong demand in Europe and the United States, as well as significant consumption in China.



Luxury brands and client expectations solutions in 2023 from Barbara Jarabik: More digital transformation! Many of the most coveted brands in the world have successfully negotiated the move towards digital transformation. With 20% of luxury goods sales coming from online by 2025 , brands are upping their digital game: offering added incentives for customers like personalised gift packaging in stores; or VIP access to private events. They’re also engaging more directly with customers via social media platforms like WhatsApp and Facebook Messenger.

As eCommerce became more sophisticated and even the most heritage-bound luxury brands began to realise the value of allowing customers to shop anytime and anywhere, omnichannel services became the gateway to sales. By 2025, it’s predicted that 30% of global luxury sales will be online, with luxury brands more accessible to consumers than ever before. New luxury shoppers are largely Gen Z more socially aware digital natives with clear expectations for a modern, personalised service which they can access at their convenience.

Various luxury fashion brands are turning to state-of-the-art technology. Louis Vuitton unveiled a new online chatbot service at VivaTech in 2021, claiming that, thanks to artificial intelligence, over 60% of customer requests can be processed 24/7. Gucci offers customers access to online sales advisors, and Chanel has been developing a virtual fitting-room service in association with Farfetch. Live-shopping, one of the biggest luxury retail trends, could account for around 20% of global e-commerce sales by 2026.

Luxury retailers can’t afford to overlook or delay developing a strategy for meeting the needs of customers who expect exceptional browsing and buying experiences – whether that’s in a store, in the comfort of their own home or while on the move across the globe. Fully understanding luxury shoppers’ evolving expectations can mean the difference between remaining relevant and stealing market share or being left behind.

Luxury Retail Trends 2023: Live-streaming grows in popularity! In China, live-streaming has become so popular it’s almost an everyday lifestyle choice, with virtually all brands now on the Tmall marketplace. The luxury sector is no stranger to adopting the latest trends and organising live events. For instance, Lancôme, part of L’Oréal group, first launched Lancôme Happiness Nights in 2021 by offering an immersive journey live from its store on the Champs-Élysées in Paris. Dior gave its customers exclusive access to its July 2022 fashion shows and the chance to chat ‘live’ with make-up artists and get beauty tips.

More direct selling and clienteling in luxury retail: Although it’s not exactly new, the trend for more mobile solutions being adopted in retail is likely to continue, making store staff even more autonomous and better at their role. The LVMH-owned German travel accessories brand, Rimowa, has armed its sales staff with mobile POS devices using the Cegid Retail solution in a bid to improve customer service and reduce waiting times in stores. The mobile POS technology allows staff to look up inventory, process returns and manage orders for store delivery, or delivery directly to people’s homes. It also means having customer information at their fingertips, including recent purchase history or product preferences. With around 20% of transactions now carried out on the move, mobile POS gives access to a multitude of helpful tools (and data) that provide a personalised shopping experience to customers every time they visit a store. Find additional info at https://www.facebook.com/barbara.jarabik/.