Press release section of Vodisshop online blog.
What is a press release?
A press release is a brief news story written by a public relations professional and distributed to a broad range of media outlets. Press release is also called as a media statement, news bulletin or a news release. Press release should always be kept clear and short.
- When writing a press release, the language employed should be clear, precise and error-free. Press releases should be very readable: overly formal or unnecessarily flowery language should be avoided.
- A press release is not simply a marketing tool to help companies boost sales. Rather, it is a fact-based news article that should answer the “5W1H questions” (who, what, when, where, why and how) in its first paragraph.
- The key message of a press release, which is typically conveyed in its headline and subhead, should be written in an engaging manner so as to pique the interest of members of the media or other target audiences.