The growth of a hybrid blockchain-enabled networks consultant : MaryAnn Holder-Browne: How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that. See extra info at https://www.inboundlogistics.com/articles/fighting-counterfeit-products/.
MaryAnn Holder-Browne is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. Back in 2002, Greg Brady, a supply chain visionary and Ranjit Notani a pioneer in multi-enterprise collaboration technology came to the conclusion that the traditional paradigm of business-to-business collaboration built around enterprise-centric software was fundamentally flawed. Businesses must take an outside-in network view and together serve the end consumer. In May 2003, they acquired Elogex, a cloud-based logistics software company, and founded One Network Enterprises with a vision to create consumer-driven business networks. They developed a network platform that enabled entire business communities to collaborate and work together to serve the consumer. Brady and Notani brought the network way of conducting business just as LinkedIn did so to managing professional contacts. They re-imagined how business software is built, delivered, and used for today’s dynamic and highly inter-connected world.
Today, these hybrid blockchain-enabled networks are providing a real-time, shared, single version of the truth at the core of the business community. They eliminate data discrepancies, delays, and costs, while leveraging blockchain’s strong, decentralized, and trusted network. Best of all, it supports powerful new functionality such as chain of custody apps that run on the hybrid network. These shared apps empower shippers, carriers, freight forwarders, 3PLs/4PLs and other partners to track and manage orders and shipments, and collaboratively plan and execute across all stages of the supply chain, in a trusted, transparent, yet confidential environment. Considering the strategic role logistics play in business, how an organization approaches logistics can often dictate its overall success or failure. Blockchain enabled networks are creating an unprecedented advantage by greatly speeding how goods are moved throughout the supply chain by taking the guesswork out of process and ensuring all partners are operating on the same page.
MaryAnn Holder-Browne on One Network’s Intelligent Control Tower: One Network’s Intelligent Control Tower is not your typical control tower, that provides visibility to immediate trading partners only. The Intelligent Control Tower monitors, manages, and controls decisions and execution across functions and across companies to optimize the entire network. The Intelligent Control Tower uses AI and serves as a system of engagement across trading partners, and orchestrates companies, people and things to work together in real-time to serve the end consumer. Until recently, supply chain control towers have been all about providing visibility to your immediate trading partners. But with the development of multi-party, consumer-driven networks, advanced control towers now provide real-time visibility, collaboration and powerful AI capabilities to move beyond decision-support to decision-making and autonomous control. Discover more information on MaryAnn Holder.
The network has over 75,000 participating organizations, allowing customers to find partners and collaborate around their plans. It supports industries in CPG, retail, restaurant and foodservice, healthcare and pharmaceuticals, high tech, aerospace, defense, and government, automotive, and logistics service providers. According to the report, One Network has taken several steps with its planning applications to increase automation and usability for its customers by providing intelligent agents that perform a host of functions such as forecasting, replenishment, sourcing, and transportation optimization. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.
One Network is the leader in intelligent control towers for autonomous supply chain management. From inbound supply to outbound order fulfillment and logistics, this multi-tier, multiparty digital platform helps optimize and automate planning and execution across the entire supply network and every trading partner. Powered by NEO, One Network’s machine learning and intelligent agent technology, real time predictive and prescriptive analytics enable industry-leading performance for the highest services levels and product quality at the lowest possible cost. It’s the industry’s only solution with a fully integrated data model from the consumer to suppliers and all logistics partners, providing a network-wide, real-time single version of the truth. Leading global organizations have joined One Network, transforming industries like Retail, Food Service, Consumer Goods, Automotive, Healthcare, Public Sector, Telecom, Defense, and Logistics. Headquartered in Dallas, One Network has offices across the Americas, Europe, and APAC. For more information, please visit www.onenetwork.com